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MARCO AURÉLIO CORDEIRO
LAWYER | MEDIA & ENTERTAINMENT
BUSINESS LAW, MEDIA AND ENTERTAINMENT
EXCELLENCE
INNOVATION
SOLUTION
Specialized Legal Services
The expertise accumulated in two decades of experience in multinational media and entertainment operations provides a multidisciplinary and strategic understading of all legal aspects involving media, communication and entertainment operations and their impact on the businesses of such sectors of the economy.
MA Cordeiro is a highly specialized law firm in the audiovisual industry, press and multiplatform communication, focused on business viability and creative problem solving.
Understanding the reality and both the current and historical challenges of the market on such sectors of the economy provides the firm a comprehensive vision, which encompasses not only legal, but also business expertise of the media & entertainment industry, allowing the practice to actually help clients to overcome challenges and achieve their goals with legal stability.
In addition, the experience accumulated in the exercise of executive roles in large media conglomerates provides relevant know-how in the management of legal departments, which qualifies the firm to assist clients with excellence in the reorganization of their internal legal structure, through consultancy in the reformulation of processes and controls, and even the outsourcing of its internal legal activities.
Among the players which can most likely benefit from the experience of MA Cordeiro Law Firm are the broadcasting sectors (free-to-air radio and television), Pay TV, distribution agents, online communication websites and portals, written press vehicles, advertising agencies, content producers, cultural producers in general, events agents, as well as journalists, actors, musicians, digital influencers and artists in general.
Practice Areas
With a highly specialized practice in the audiovisual industry, MA Cordeiro offers services in the most diverse range of law pratices regarding the Media and Entertainment segments, highlighting the following:
Media and Communication
Multidisciplinary service in the area of media and communication law, with expertise in the specific needs of the most varied range of platforms (broadcasting, Pay TV, press media, streaming, VOD, SVOD, FVOD, FAST Channels, etc.), including regulatory, tax, contractual, labor & employment, corporate and general strategic aspects of the business. Standing out in this practice are solutions to demands for production, distribution and licensing of content, business structuring and partnerships, among others.
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Freedom of the Press
Highly specialized service in guaranteeing the constitutional right - and duty - to inform of press companies and citizens, especially of journalistic activities, with preventive guidance and assistance in dispute resolution, with the aim of guaranteeing free speech in its fullest. Standing out in this pratice is the fulfillment of demands related to rights to respond and/or reply, anti-censorship measures and indemnities for publication of allegedly unlawful content
Entertainment
Entertainment law covers for several fields of the law that are relevant to the Entertainment industry, which includes cultural production in general, such as the audiovisual, theatrical, musical, arts in general and content production industries, including advertising, involving aspects intellectual property, trademarks, image rights, music rights, content clearing, cultural project funding (tax incentives and related possibilities) and several others related to the entertainment industry.
Business / Corporate
Advisory and litigation assistance in general matters of business law, covering aspects related especially to matters relating to corporate, tax, contractual, antitrust, commercial and labor issues, with a special focus on business structuring, corporate governance and risk mapping and risk management
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Legal Management, Legal Ops and Outsourcing of Legal Services
The firm's expertise allows it to offer cutting-edge services on legal management consultancy for companies, allowing the client to optimize a several range of metrics and controls of the legal team (costs and efficiency, contract, litigation and consultancy management, litigation, contingency plans etc.), creation, management and automation of legal library, management and automation of workflows and interaction with internal and external clients, optimizing the strategic management of legal and procedural business issues related to the Legal Unit of the business, as well as taking advantage of such expertise to provide outsourcing services for legal departments
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Dispute Resolution
Advisory and litigation assistance in general matters of business law, covering aspects related especially to matters relating to corporate, tax, contractual, antitrust, commercial and labor issues, with a special focus on business structuring, corporate governance and risk mapping and risk management
Sports
Legal advice to athletes, sports entities, sponsors and media outlets, especially regarding writing, reviewing and negotiating contracts, such as sponsorship, athletes rights image (assignment, use, exploitation etc.), broadcasting rights related to sports events, sponsorship and licensing of trademarks, merchandising deals, besides providing broad support on the protection of the related intellectual property
About the Founder
Marco Aurélio Cordeiro is a lawyer, specialized in business law and media, communication and entertainment law, with 20+ years of experience, of which approximately 18 in the TV market and multiplatform content production, having held executive positions in some of the most relevant broadcasters in Brazil, having also worked in several of the largest media and entertainment deals in Brazil. Standing out in his career should be mentioned his role as senior legal executive and head of litigation at RecordTV, the second largest TV broadcaster in Brazil and as General Counsel an Compliance Officer of the Brazilian operation of CNN network, having being responsible for all legal aspects of the implementation of the CNN’s operation in Brazil.
With outstanding performance in the legal management of large business conglomerates, his experience in strategic risk management and full business orientation stand out, always pursuing to facilitate operations of interest to his clients.
In the litigation practice, he was responsible for several cases of wide repercussion, especially in lawsuits related to freedom of the press, copyright, contractual disputes and intellectual property.
In the contractual scope, his experience in negotiating, preparing and managing business contracts in general and specific to the audiovisual production segment, licensing and multiplatform distribution of content, hiring executives and talents, licensing and transmission of sporting events (Olympics, Football World Cup, Pan American Games etc.), strategic partnerships, among many other types of contracts.
As regarding legal consultancy, stands out the experience attending demands of legal structuring of operations and business ventures, corporate governance, legal risk management, freedom of expression and press, copyright, intellectual property and management and optimization of legal departments stands out
How can we help you?
Count on us. We look forward for your contact.
Phone/Whatsapp
+55(11)99637-9365